| 翻訳と辞書 |
| serviceable available market ： ウィキペディア英語版 |
serviceable available market
Serviceable addressable market (SAM) (or served available market) is the part of the total addressable market (TAM) that can actually be reached.
The serviceable available market or served addressable market is more clearly defined as that market opportunity that exists within a firms existing core competencies and / or past performance. The biggest consideration when calculating SAM is the fact that a firm most likely can only service markets that are core or directly adjacent to its current customer base; e.g. if a firm is a niche solution provider in the Healthcare market, it is unlikely that the firm will quickly be able to capture market share in manufacturing without significant investments in market expansion. Another example is in telecommunications where a service provider is expanding into a new market that is dominated by an incumbent that has existing infrastructure investments in place. That incumbent raises the barriers to entry in that market and therefore that market should not be counted as serviceable in market analysis.
==See also==
*Target market
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「serviceable available market」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|